SPA
CONSULTING
Our consulting services range from structural design to marketing,
from operations management to human resources training,
from the creation of customised cosmetic lines
to the organisation of events.
Creators of Excellence
We have been operating in the beauty and wellness industry for years, as a reference point for operators, entrepreneurs and companies in the sector. We help professionals to grow, companies to develop business, and Spas and Wellness Centres to improve their offer and services. We are able to provide all the operational tools for the development of the most ambitious projects.
How we work
Thanks to in-depth market knowledge, many years of experience and the largest network of professionals, we are able to implement targeted and effective strategies that guarantee success for our clients. We distinguish ourselves by our ability to offer customised solutions of the highest standard, which contribute to the growth and excellence of the Spa & Beauty sector.
Clients & Partners
Our Services for the Spa Business
STRATEGIC
DEVELOPMENT
SPA & BEAUTY
MANAGEMENT
SPA & BEAUTY
DESIGN
SPA & BEAUTY
MARKETING
SPA & BEAUTY
ENTERTAINMENT
SPA & BEAUTY
RITUALS
SPA & BEAUTY
TRAINING
STRATEGIC
PARTNERSHIPS
We operate at all levels of the Spa & Beauty chain, from B2B to B2C, from producer to consumer, with the aim of making wellness a usable value,
a distinctive element, a business multiplier.
Strategic Development
Check-ups, identification of Spa and Beauty Centre development and improvement areas, marketing and business development projects, creation of innovative pathways, rituals and treatments, standards, protocols and operating manuals, design of customised cosmetic lines, mystery guesting… These are just a few of the many services we provide to leading international companies and facilities.
Spa & Beauty Management
The management of Spas and Wellness Centres is a complex and exciting business that requires competent professionals capable of optimising customer service and developing an attractive business. The training of human resources, the high standards of our operators, targeted marketing and sales-oriented services are the ideal ingredients that enable us to make our facilities increasingly competitive in a fast-growing market.
Spa & Beauty Design
Thanks to our partnership with the best international designers, we are able to provide turnkey solutions or structural interventions to build Spas and Wellness Centres.
From feasibility analysis to wet area design, from interior design to furnishing, from structure testing to staff start-up, we support entrepreneurs, professionals and managers in realising their ideas.
Spa & Beauty Marketing
We conduct the communication orchestra by building the image of the most prestigious Spas and defining it through the various online and offline channels. We start from the analysis of the strengths and create a coordinated communication project: naming, branding, web, social, adv… We transform spas into successful case histories, working on the typicality of the area, the personality of the team and the characteristics of the services. We create unique content and winning brands, doing what we know best: communicate.
Spa & Beauty Entertainment
We have brought entertainment into Spas, making them lively, enjoyable places in which to experience pleasure and rediscover a deeper contact with one’s senses. We specialise in creating immersive rituals, timing wellness programmes and organising wellness events integrated with the Spa menu and other services (hotels, restaurants, gyms).
Spa & Beauty Rituals
We create memorable hospitality rituals and protocols and turn wellness programmes into gourmet experiences. We select the best brands and present them in an unprecedented way, like precious jewellery. Products that blend tradition and innovation, created to excite guests and transform treatments into unique moments, to be experienced in all their fullness. Salts enriched with trace elements, precious cosmetics for rituals, room fragrances, body perfumes, scrubs, oriental soaps, herbal teas… Welcome to the exclusive LIFEXCELLENCE collection!
Spa & Beauty Training
We offer courses and business coaching sessions aimed at team development, growth and management. Our training interventions transform professionals into excellent entrepreneurs and facilities into successful companies.
We create customised training experiences based on clients’ needs, from effective sales techniques to team building, from visual merchandising to multi-sensory marketing, from strategic communication to shop management.
Strategic Partnerships: entering the market together
With our experience and network, we can develop a winning business project, a joint venture that will enable us to launch new beauty and wellness products and services internationally. A unique experience, combining innovation and quality, to take wellness to the next level on a global scale.
Spa & Beauty Consultancy
Thanks to our in-depth knowledge of the market and trends, we help Spas and Wellness Centres to grow and develop their business, tailoring each intervention
to the specific needs of each facility.
We turn Spas into success stories
Through targeted consulting, innovative strategies and constant support, we guide Spas and Beauty Centres on their development path. Growing together means overcoming every challenge, conquering new goals and redefining the concept of wellness, making it an exclusive and irresistible experience for the customers of today and tomorrow.
Discover how we can help you grow and achieve success.
The SuPER Model
Our SuPER (Surprise, Play, Enjoy, Relax) model focuses on new reception and treatment protocols that enhance the guest experience and optimise the results of Spas and Beauty Centres, improving revenue and the overall effectiveness of facilities. A new tool, which we are happy to put in the hands of professionals, facilities and companies in the sector.
Corporate Consulting
We contribute to companies' success
Thanks to our ability to generate effective synergies, we convert collaborations into successful opportunities. We implement each project with the utmost attention to detail, to ensure relevant value and a positive impact on our partners’ business.
Together we will scale the heights of excellence and achieve new goals in the national and international Spa & Beauty market.
Discover how we can accelerate your company’s growth.
Successful Projects
Results
12%
Increase in Turnover Spa & Beauty Segment
24%
Awareness Improvement
13%
New Customers Acquired
Client:
International Group
Cosmetics Production and Technologies
Volume:
250 Million €
Goals
Optimise operating manuals for Spas and Beauty Centres.
Improve brand awareness and brand experience for the end customer.
Promote the uso of technologies and products in Spas and acquire new customers.
Activities
- Market analysis
- Drafting of operating manual
- Sales Department Team building
- Beauty trainers training
- Marketing strategies
- PR and networking
- Co-marketing and co-business
- Testimonialship
Results
23%
Increase in Turnover Spa & Beauty Segment
18%
Awareness Improvement
8%
New Customers Acquired
Client:
English Company
Cosmetics and Raw Materials Production
Volume:
20 Million €
Goals
Identify the best marketing strategies for the international launch of the brand.
Create new rituals and optimize the Spa Menu.
Create new events and communication projects to promote the brand.
Activities
- Market analysis
- Business model creation
- Marketing strategies
- Event planning
- Communication plan
- PR and networking
Results
35%
Increase in Turnover Spa & Beauty Segment
43%
Awareness Improvement
60%
New Customers Acquired
Client:
Italian Company
Phytocosmetics Production
Volume:
3 Million €
Goals
Penetrate the Spa market with innovative services.
Improve brand reputation and product distribution in the wellness segment.
Distribute products in high-end Spas and acquire new customers.
Activities
- Target identification and analysis
- Targeted events
- Testimonialship
- Co-marketing and co-business
- Marketing strategies
- Communication plan
- PR and networking
Results
44%
Increase in Turnover Spa & Beauty Segment
67%
Awareness Improvement
38%
New Customers Acquired
Client:
French Group
Dermocosmetics Production for Pharmacies
Volume:
210 Million €
Goals
Enter the Spa & Beauty market.
Create a distinctive concept for monobrand Spas.
Create the Spa Menu for monobrand Spas.
Disseminate products in Spas and acquire new customers.
Activities
- Target analysis and identification
- Creation of new rituals
- Creation of operating manual
- Spa Menu Drafting
- Marketing strategies
- Communication plan
- PR and networking
Results
32%
Increase in Turnover Spa & Beauty Segment
54%
Awareness Improvement
26%
New Customers Acquired
Client:
International Chain
Resort with Spa
Volume:
120 Million €
Goals
Create a new Spa concept to be inserted in the facilities to differentiate from the competition.
Create a distinctive offer of wellness products and services.
Develop business in the resort Spas, attract new wellness oriented customers.
Activities
- Concept and naming
- Spa design
- Wellness menu
- Creation of protocols and rituals
- Creation of operating manual
- Pricing and positioning
Results
15%
Increase in Turnover Spa & Beauty Segment
16%
Awareness Improvement
21%
New Customers Acquired
Client:
International Chain
Spa and Hotel
Volume:
130 Million €
Goals
Staff training (Spa Manager, Spa Therapist, Beauty Therapist).
Create an Academy dedicated to the professional updating of human resources.
Analysis, evaluation and optimization of customer experience and customer satisfaction.
Activities
- Mystery guesting
- Training
- Market analysis
- Positioning analysis
- Marketing strategy
- Creation of protocols and rituals
- Creation of operating manual
Results
21%
Increase in Turnover Spa & Beauty Segment
32%
Awareness Improvement
57%
New Customers Acquired
Client:
American Company
Cosmetics Production
Volume:
80 Million €
Goals
Enter the Italian market.
Increase brand awareness in the Spa & Beauty sector.
Create new events and communication projects to promote the brand.
Spread the products in Spas and Wellness Centers and acquire new customers.
Activities
- Market analysis
- Distributor sourcing
- Awareness and brand reputation
- Targeted events
- Communication strategy
- Testimonials
Results
18%
Increase in Turnover Spa & Beauty Segment
38%
Awareness Improvement
21%
New Customers Acquired
Client:
Italian Pharmaceutical Company
Production of Cosmetics and Supplements
Volume:
60 Million €
Goals
Create and distribute a new line of dermocosmetic products + nutritional supplements to be distributed in the Spa & Beauty sector at a national and international level.
Create rituals, protocols and Spa Menu.
Activities
- Study of dermocosmetic products and nutritional supplements
- Packaging
- Market analysis
- Positioning analysis
- Distribution channels
- Marketing strategies
- Communication plan
Results
13%
Increase in Turnover Spa & Beauty Segment
28%
Awareness Improvement
11%
New Customers Acquired
Client:
International
Trade Fair Organization
Volume:
25 Million €
Goals
Design Spa & Beauty entertainment events to attract new exhibitors and conquer new market segments.
Increase brand awareness in the Spa sector and expand the customer base.
Activities
- Project conception
- Artistic direction
- Event organization
- Operational coordination
- Partner identification and selection
- Co-marketing
- Marketing strategies
- Communication plan
Results
21%
Increase in Turnover Spa & Beauty Segment
18%
Awareness Improvement
37%
New Customers Acquired
Client:
Online Shopping and
Couponing Platform
Volume:
30 Million €
Goals
Increase the customer base for wellness services in terms of B2B and B2C customers.
Create new events and communication projects to promote the brand.
Increase brand awareness in the Spa & Beauty sector, acquire new customers.
Activities
- Naming and branding
- Testimonialship
- PR and networking
- Event organization
- Co-marketing and co-business
- Marketing strategies
- Communication plan
Book a free 30-minute consultation to tell us your story and
find out how we can help you to best develop your business
to achieve success in the Spa & Beauty sector!
